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About Chief Academic Officer
The SchoolMatch Chief Academic Officer/Success for Kids™ magazine is designed to be widely read by K-12 purchasing decision-makers who are also highly targeted up-scale consumers. The initial target audience includes administrators in school systems with more than 1,000 students in enrollment. The initial controlled circulation of 53,217 includes 7,396 superintendents, 396 executive directors, 313 deputy superintendents, 1,410 area superintendents, 4,736 assistant superintendents for instruction, 7,396 curriculum directors, 3,258 chief human resources officers, 7,396 chief business officers, 3,454 assistant superintendents for pupil personnel, 1,585 staff development directors, 3,894 educational technology and information directors, 3,263 accountability directors, 7,396 guidance directors, 810 purchasing directors, 291 deputy executive directors, 223 directors of instruction, regional. These are important targets for product and services marketing development.
The audience is carefully targeted from a much wider audience of over 5 million educators, demographically selected to assure maximum product and services exposure, through advertising, to the nation's educational organization decision-makers and buyers. Chief Academic Officer/Success for Kids™ is the only magazine targeting all key decision-makers in these school systems.
Distribution program analysis and development is well underway. A survey of the readership is currently being created and will be distributed, via both U.S. mail and SchoolMatch listserv, to a representative sample of the target readership. Readers are asked for their opinions on editorial departments, content and topics, and the survey is designed to collect demographic information that supports a controlled circulation system. In order to encourage participation in the survey process, target readers are being offered a free subscription to the journal in exchange for completion of the survey.
For well over 16 years, SchoolMatch has maintained, expanded and refined its databases of contact information for school systems, school buildings and school officials. This location and connection data is available for every single one of the operational school buildings within all public school systems in the United States, as well as a full complement of U.S. private school leadership. Coupled with the sophisticated SchoolMatch demographic analysis component, this powerful resource can be immediately employed to establish a robust distribution program for the controlled circulation Chief Academic Officer/Success for Kids™.